We chose this name because we saw her everywhere
We saw her in the woman who wears a handloom kurti to a family puja and a sharp kurta to a Monday morning meeting. We saw her in the woman who is a daughter, a professional, a mother, and a dreamer — sometimes all before noon. We saw her in the woman who does not choose between tradition and ambition, between where she came from and where she is going. She carries it all. Gracefully. Unapologetically.
Our Brand
This philosophy is stitched into everything we make.
The Indian woman has always been this way. She has always evolved — quietly, constantly, on her own terms.
Banjaran is simply a salute to that. To her freedom. To her layers. To the fact that she cannot — and should not — be defined by a single role, a single fabric, or a single moment.
The future
What Banjarans Do
When Dinesh Agarwal founded Banjaran in 1993 in Calcutta, he was not just building a garments business. He was building something for her — the everyday Indian woman who deserved quality, variety, and craft at every price point. Over 33 years, through retailers, through markets, and through thousands of relationships built one saree and one kurti at a time, Banjaran grew into a name that resonated deeply across East India and beyond.
Today, as we step into our next chapter as a D2C brand, that founding philosophy has not changed. We are still building for her. We are just finally able to reach her directly — wherever she is, whoever she is becoming.
Because that is what Banjarans do. They keep moving. They keep evolving.
And so do we.
By Dinesh Agarwal
Founder's Note
When I started Banjaran in 1993, I had no roadmap. No mentor in the industry. No family background in garments. What I had was a belief — that there was something real and lasting to be built here, and that I was the one to build it.The first few years were humbling. I tried many things, made many mistakes, and learned even more. But when I discovered women's ethnic wear in 1995, something clicked. I knew I had found my path. And I have walked it every single day since.We started from a small room in our family flat. A few stitching machines.
A lot of hope. Over the years, that small room became an office. That office became a building — a building that now stands on the main road of Calcutta's Ram Mandir market, one that I am told helped change the face of the market itself. I still find that hard to believe sometimes. But that is what happens when you just keep going.
What has kept me going is not the business. It is the people. The karigars whose craft lives in every piece we make. The employees who have been with me for over 20 years and who I consider family. And most of all, the women of India — who have worn Banjaran through festivals, through offices, through ordinary Tuesdays and extraordinary milestones. Dressing them has been the greatest privilege of my life.
Thank you for being a part of this journey.
